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Summarising the benefits of the cruise offered by Clark the article continues with 10 main reasons for booking this particular cruise:
1. Making the Mediterranean and Norway Cruise, all the way around, on the superb Cunard liner Lancastria instead of frequent changes to small, inferior and overcrowded local steamers.
2. Going on a cruise for Americans, organised and conducted by Americans who have the unequalled experience gained in over 38 notably successful cruises to the Mediterranean, Norway and around the world and acclaimed by nearly three thousand who have made our previous five summer cruises.
3. Having an itinerary that does not follow the beaten track that includes all the outstanding Western Mediterranean and Norway waypoints of supreme interest.
 4. Giving the wonderful opportunity of visiting Madeira, Casablanca and Rabat, Morocco, Cadiz, Seville, Granada, Gibraltar, Algiers, Naples, Rome, Florence, Venice, Switzerland, Monaco and the Riviera, Norway, Sweden, Scotland, Holland, England and France, at less expense than staying at home.
5. A stop-over in Europe in Europe if desired, by giving early notice (but most passengers will return on the Lancastria.)
6. Avoiding the heat of the summer at home.
7. Associating with representative and cultured Americans, thus giving opportunity for social enjoyment and delightful friendships. We reserve the right to reject undesirable applicants at any time.
8. Enjoying the social and inspirational features on the shipboard, lectures on places to be visited, Travellers’ Club meetings, receptions, entertainments, bridge parties, promenade deck dances and fancy dress ball, deck athletic contests and games etc. Also regular Sunday services when the ship is not in port.
9. Getting the best there is on shore, good hotels, specially chartered railroad train service, elaborate drives, separate guides for small groups, freedom from baggage responsibility, everything the best there is. (sic)
10. Getting these enormous advantages at a remarkably low cost, averaging little more than the price asked by others for shorter less comprehensive Cruises.
 A full itinerary of lectures is listed further on in the booklet and a recommendation to book specific berths, by making a $10 deposit, to avoid disappointment. Passengers were allowed to take with them a generous 20 cubic feet of baggage with them “free”! Details on custom inspections are also notified and “the declaration of anything liable to duty will facilitate operation and prevent any unpleasantness.”
Details of each of the destinations to be visited are then listed, highlighting local customs and traditions as well as notable local sights.
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